On July 25, 2018, Louise Brown, the world’s first baby born via in vitro fertilization (IVF), will turn forty.

For those fortunate to have birthed healthy babies via IVF this anniversary will be celebratory. But for many millions more who attempted IVF and failed, and for women’s and infant health specialists still trying to assess and reduce medical risks, the 40th anniversary of IVF represents a different opportunity. It offers a chance to come forward with the well hidden side of IVF and spotlight concerns about safety, efficacy and the lack of consumer protections.

#UnmaskingIVFHere’s how you can get involved in a new digital history initiative that reveals the untold IVF stories.